Tradeshows are a big business. They are a place to showcase products, but more often they are an opportunity to tell brand stories, connect with people in the industry and keep up with new trends. Outdoor Retailer in Salt Lake City plays host to the biggest names in Outdoor (think Patagonia, TNF, Salomon, Woolrich, Pendleton,) and to new brands charging into the growing urban outdoor channel (Poler, ourCaste, Iron & Resin, Topo). I checked out the Summer Market Trade Show for Transworld Business and it was clear that the urban outdoor consumer, Made in America stories and philanthropy through commerce were the top trends at the show.
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