When I worked for Salomon Snowboards, I had the distinct pleasure of working on the product launch of the first-ever “Sick Stick,” featuring artwork by Geoff McFetridge. With its unique shape, and captivating artwork, the Sick Stick launched a new era of quiver boards for powder. Geoff has a history in skateboarding and a carefully cultivated signature aesthetic. If you live in NYC, you can check out his new show, “It Looks Like it Says at Joshua Liner Gallery until October 10th.
For the rest of us, here is a quick look behind the scenes at the show: