This just made my day. I know there will be purists out there who think that this is lame, or…
Geoff McFetridge – It Looks Like it Says
When I worked for Salomon Snowboards, I had the distinct pleasure of working on the product launch of the first-ever “Sick…
The Big B: Five Lessons From “The Letter”
I’d love to be an insider at Burton right now. When Yobeat published the infamous “letter” to Jake & Donna, it…
Outdoor Retailer Summer Market 15
Tradeshows are a big business. They are a place to showcase products, but more often they are an opportunity to…
Jamie Lynn is a Badass
When I was a teenager, Jamie Lynn was my favorite snowboarder. I remember meeting him at Mt. Hood Meadows in…
I’m Back – Outdoor Retailer Tradeshow
After a hiatus from my work life, I’m back. I spent the past three days running around the Outdoor Retailer…
Time Off
I’m taking time off. On June 17th I gave birth to a beautiful baby boy and I’ve been devoting my…
Behind the Lens
Skateboarders, as a group of individuals, are probably the most creative group of people I know. I remember picking out…
5 Years of Vans Downtown Showdown in Europe
One of the best events I’ve been a part of during my career is the Vans Downtown Showdown. The event…
Why The Newly Pregnant Disappear
The first 3 months of pregnancy are the most volatile and tender. No one tells you, before you get pregnant,…