Project Detour Takes Me Exactly Where I Want To Go

I have a weird perspective on snowboarding these days. I have nostalgia for those early days in the 90’s when the community was small, rebellious, inclusive and creative. I’ve worked in the snowboard industry since the age of 16. Retail, coaching, in-house at brands, I easily qualify for snowboard nerd status. At the same time,… More Project Detour Takes Me Exactly Where I Want To Go

Geoff McFetridge – It Looks Like it Says

When I worked for Salomon Snowboards, I had the distinct pleasure of working on the product launch of the first ever “Sick Stick,” featuring artwork by Geoff McFetridge. With its unique shape, and captivating artwork, the Sick Stick launched a new era of quiver boards for powder. The artwork was thoughtful and visually pleasing to the eye.… More Geoff McFetridge – It Looks Like it Says